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Dr. Stefanie Rösel

  • LinkedIn

With a background in molecular biology and more than 15 years of experience as a Marketing and Sales Executive as well as an external consultant, Stefanie knows the life sciences industry from every angle – from agile start-ups to international corporations. In over 50 projects, she has supported companies in successfully positioning their innovations and achieving sustainable growth.

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Her key strength lies in precisely positioning complex scientific products and communicating their value clearly and convincingly. She translates this expertise into strategic concepts that generate demand and deliver high-quality leads. With strategic precision and hands-on mentality, she develops positioning strategies, campaigns, and content concepts that not only reach target audiences but also create lasting impact.

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As a creative and focused sparring partner, Stefanie provides clear, practical impulses that can be implemented immediately. Often, just a brief sparring session with her is enough to quickly distill key questions and turn them into clear next steps and immediately applicable solutions.

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As a certified coach, she supports executives and professionals on their journey toward greater clarity, focus, and sustainable performance.

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Focus Areas

  • Strategic Positioning

  • Demand & Lead Generation

  • Content Marketing

  • Executive Coaching & Sparring

Joachim Rösel
Dipl.-Biol., MBA Biomedtech

  • LinkedIn

Joachim brings many years of experience in sales and marketing within international life science markets to his projects. His focus lies on the development and implementation of sales and marketing strategies as well as the introduction of digital sales and marketing processes. Companies benefit from his ability to professionalize structures, streamline processes, and thereby achieve sustainable revenue growth.

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His approach is practical and hands-on: whenever needed, he also takes on operational responsibility to work directly with teams and translate strategies into measurable results.

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In addition, Joachim shares his expertise through workshops, where he also supports founders in building sustainable business models. As the author of the book “Sales & Marketing Guide” (Kohlhammer Publishing), he conveys his knowledge in a highly practical way – through teaching, projects, and direct collaboration with companies.

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Focus Areas

  • Sales and Marketing Strategies

  • Sales and Marketing Management

  • Digital Sales and Marketing Processes

  • Business Development

  • Distribution Management

  • Strategic Planning

  • Sustainable Business Models

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Industries & Application Areas

We bring extensive expertise in marketing, sales, and business development across the following industries:

  • Bioprocessing

  • Biotechnology

  • Clinical Trials & Outsourcing

  • CMO, CDMO, CRO

  • Deep Tech

  • Digital Health (E-health, HealthTech, Telemedicine)

  • Healthcare

  • In-vitro Diagnostics (IVD)

  • Laboratory Technologies & Diagnostics

  • MedTech Manufacturing

  • Medical Devices

  • Nutrition

  • R&D

"Als Team voller ‚TECHis‘ und Wissenschaftler hatte ArtifiCell wenig bis keine Ahnung von Marketing, Sales und Kommunikation. Ihr habt es geschafft, uns einen tiefen, aber doch sehr verständlichen Einblick in die Materie zu geben. Dank euch und mit euch haben wir einen catchy, provokanten, aber professionellen Internet- und Social-Media-Auftritt für ArtifiCell hinbekommen, der uns zu unseren ersten externen Kunden und Kollaborationen geführt hat! Wir haben nun verstanden, wie wir unsere Nutzer erreichen – DANKE für eure mega organisierte, geduldige Art und für eure klaren Ausarbeitungen unserer anfänglichen Hirngespinste!"

ArtifiCell

Arne Hofmeier, Founder

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