You want your innovations to gain traction in the competitive life sciences and healthcare landscape? Targeted marketing of complex, science-based products requires clear communication, strong differentiation, a credible backbone, and audience-specific messaging. Whether you are updating your website, improving slide decks, being in the startup phase, undergoing rebranding, targeting new markets, or aiming to engage the buying center - strategic positioning ensures that your innovations stand out and convince your target groups. My approach integrates precise messaging into your desired marketing formats and considers strategic milestones where your company needs to redefine its presence in the competitive landscape. Whether you have a simple or complex portfolio, let's market your innovations more effectively!
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Services
Definition of unique strengths and development of all core positioning elements such as slogans, compelling value propositions and effective key messages. Subsequent seamless integration into the desired formats, supplemented by advice and feedback on the conceptual implementation and design to ensure the intended message perception.
Positioning of
company & brand
Positioning & Value Proposition for
portfolio and products
Positionierung & Value Proposition for
target groups and buying center
Conceptual Integration in
website, brochures, slide decks, etc.
Your Benefits
Relief
Use external resources and expertise to implement positioning projects systematically and take the pressure off the management team.
Effectiveness
Improve the impact of sales & marketing with concise messages that precisely demonstrate the product benefits and lead to higher conversion rates.
Differentiation
Identification of unique selling points and translation into clear, impactful messaging that sets you apart in the market.
Credibility
Scientifically substantiated approach ensures precise and evidence-based communication and creates lasting trust among stakeholders.
Persuasiveness
Strategic and compelling messaging that addresses the needs and pain points of target groups and/or buying center personas.
Blueprint
A precise and clearly defined strategic positioning and value proposition is the foundation of all sales and marketing activities.
When is Strategic Positioning necessary?
An accurate and well-defined strategic positioning is the blueprint for all marketing efforts, as it provides the framework for all sales and marketing efforts. It is time to optimize or develop the positioning if:
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Outdated, incomplete, or inconsistent messaging on website and marketing materials
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Start-up stage
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Positioning portfolio to new target markets or target groups
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Buying Center is to be addressed
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Overemphasis on features, unclear product benefits, or lack of neutral perspective
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Sales or BD isn't progressing
Get in touch!
Contact me for a non-binding exchange of ideas to find the best solutions for your needs!
+4915234391964